Have you noticed that social networks have become an integral part of our lives? It is due to the fact that the internet has grown exponentially in recent years. For this reason, we want to give you valuable information in order that you can understand the importance of managing social networks appropriately within your organization. 

 In the first place, we need to stress that social networks are one of the cheapest and easiest ways for us to reach out to our target group. As a result, we can see that they are cheaper when compared to other traditional advertising media or with the same digital media. 

Additionally, social networks allows us to make your product/service more attractive . For example, in these applications we can create community, showcase your brand and provide high quality customer service. This is summarized in sales and growth of the company. 

 Using these apps, for instance, we can build communities, promote your brand, and provide exceptional customer service. As a result, sales and company growth are the key factors. 

 In this article, we will discuss the key points of creating social networks and using them properly. 

•  Credibility. Someone who isn’t on the internet does not exist. Consider how often you have searched for the location of a restaurant or business on a social network. As the internet has become the first place people go for information, you need a social network to support you. Without a social network, you lose credibility, and they may think you don’t exist. 
•  Recruiting and interacting directly with clients. That’s right, because once they search for specific information and you capture their attention, you have a great chance to create a conversation and urge them to buy. 
•  Cost reduction; Compared to traditional media, social networks have a much lower price point. 

 A greater reach, in addition to targeting the target group or market niche that has been established in the digital strategy, they enable us to reach different groups on a national or international scale. 

 As there are many social networks in existence today, you should determine what your goals are and what apps will help you reach them in your social media plan. There are multiple social networking sites, such as: #Facebook, #Instagram, #Twitter, #LinkedIn, #Youtube, and #tiktok. You need to keep in mind that each has different users, objectives, and communication methods. 

 To conclude, I would like to remind you that social networking is part of your company’s digitization. In order to achieve your goals, @inovamee offers you advice on how to effectively utilize social networks so that your small business can maximize the benefits of social media marketing. 

 The INNOVAmee Barcelona Digital Transformation team.